PUR attitude™ announced the release of Advanced Cell Renewal Night Crème, a high-performance anti-aging cream that delivers key ingredients into the skin overnight via a natural polymer time-released technology. The cream also leverages bio-advanced peptides that oxygenate the skin and promote cell renewal, and fermented oil to improve youthful suppleness of the skin.
“The beauty of the PUR attitude brand is that we can deliver such advanced technology using safe ingredients,” said Jerry Rayman, President of PUR attitude. “The science behind anti-aging skincare is developing at a rapid rate. The products have better performance than ever before. PUR attitude is delighted to deliver yet another high-performing product to the marketplace.”
Advanced Cell Renewal Night Crème is enhanced with the power of natural Hyaluronix™ technology, which delivers up to one thousand times its weight in water, binding moisture deeply into the skin. This night cream uses a complex of three different molecular weights of Hyaluronic Acid—combined with glucosamine and ceramides—to create a delivery system that encapsulates and time-releases key ingredients deep within the lower layers of the skin. The cream also delivers a bio-advanced peptide technology along with Acetyle Hexapeptide-3, which has been proven to help reduce the signs of aging.
While the health benefits of eating fermented, probiotic foods are widely accepted in the food industry at this time, their use in skin care is relatively new. Fermenting natural oils restructures complex molecules, transforming them into tiny “superfoods” for the skin, providing faster absorption that results in healthier, younger-looking skin. Advanced Cell Renewal Night Crème uses a fermented olive oil for superior performance.
Each product in the PUR attitude line is dermatologist tested and approved, backed by independent clinical studies, and follows the brand’s standards for “Safe Beauty,” avoiding harsh chemicals, parabens, PEG’s, glycols, sulfates, petro-chemicals, synthetic fragrances and artificial dyes.