SinfulColors Announces Limited Edition Kylie Jenner Curated Collaborations
I have a strange addiction to celebrity gossip – so much so that for one year during Lent I gave up going on all celebrity gossip websites. And. It. Was. Hard! I probably mentioned this before, but my great aunt Flossie would have ‘rag mags’ (as she called them) all over her apartment and would give them to me when she was done reading them when I was a young child. I was immediately hooked. Right now there is no greater influence in the world of Hollywood celebrities than the Kardashian family. Kylie Jenner, the youngest of the Jenner-Kardashian clan, has been in the spotlight since she was just a child, but now the recently turned 18 Kylie is taking another plunge into the beauty world by teaming up with SinfulColors on her highly anticipated and limited-time only King Kylie SinfulShine nail polish collection.
SinfulColors® – the nail color brand recognized for quality, innovation, and on trend, expansive color offerings – announces a collaboration with Kylie Jenner, international style icon and reality television star, to jointly create limited-edition nail color collections.
These highly curated, trend collections will be on shelves for a limited-time only, from March 1 – August 31st 2016. Individual collections will debut at select mass market retail partners nationwide, beginning with the King Kylie SinfulShine Collection, twenty luxurious shades of exquisite jewel tones offset by decadent neutrals and precious metals, as well as a top coat. This sinfully spectacular collection is fit for a king.
“I am so excited to be working with SinfulColors on my own nail color collections! I’ve taken all the colors and trends I love for these limited-edition sets. I love being creative with my nails and sharing my artistic choices with my fans. With this collection with SinfulColors, I’ll be able to offer my fans the polish they need to get my favorite styles at an affordable price. I can’t wait for everyone to see what we’ve done,” remarks Kylie.
For 25 years, SinfulColors® bold shades, innovative formulas, and affordable price has made it a go-to nail polish brand for color enthusiasts. SinfulColors is a leading brand in the U.S. mass-market, and has become synonymous with attainable beauty and artistic self-expression. The new and limited edition King Kylie SinfulShine Collection is strikingly beautiful and surprisingly affordable. I love all the jewel tone colors and there isn’t a color I don’t wear. Bible! (If you have ever watched Keeping Up with the Kardashians, you would totally get that reference!)
My two favorite shades from Kylie’s limited edition collection nail polish are:
“For more than two decades, SinfulColors has driven consumer excitement and built loyalty for our retailer partners. We think that this collaboration will energize the nail category by driving millennial traffic to the store,” says Rahul Mehrotra, General Manager, SinfulColors.
“Kylie is internationally recognized as a leading influencer and trendsetter in beauty and fashion, and recognized for making a statement in nail. Our loyalists rely on our colors to make a statement. We are thrilled to collaborate with Kylie, and are excited to introduce these new collections, unlike anything else on the market,” comments Blake Decker, Head of Marketing, SinfulColors.
Where to purchase: The King Kylie SinfulShine Collection will be available until September 1, 2016 at various retailers including Target, Walgreens, Walmart, Rite Aid, and other drug and mass retailers.
About Sinful Colors: Beginning in 1991, a team of visionary beauty experts developed SinfulColors for professional beauty stores. Their ability to anticipate the next “now” colors made an instant splash. In no time, SinfulColors spread its on-trend color appeal through retail stores and across the country. With vivid shades that pop, wow, flatter and inspire. In cream, glitter, shimmer and matte, and in formulas you want that provide full color coverage. All made in the USA, with the quality you expect from a leading nail brand, without formaldehyde, toluene and DBP.
List Price: $2.99 per bottle